2012-02-29

Sales letter: Partnership proposition on Wi-Fi Internet Access Point and VOIP solution for hotels

Buenos dìas Jose!

I know that you deal with IT solutions in Cuba, and so do I in Canada. This is why I believe my value proposition of partnership might be of your interest.

My name is Alex. For five years I have been leading a small family company in Montreal, Canada, that develops and implements an IT solution for hotels – “HotSpot”. Briefly, it is a comprehensive hardware/software solution, which allows hotels to provide their guests with Wi Fi Internet access on all their premises and a cheap VOIP telephony for international calls.

The system is very easy in installation: it requires only one working day for the hardware part (one central Wi-Fi router and one additional extender per each 100 square meters) and one day for the software installation and testing.

This solution is in high demand in Canada; consequently, our business goes very well. In 2011 we sold more than one hundred of new installations and achieved our sales goal of one million CAD. As to Cuba, we have already implemented one “HotSpot” at “Freyer Blau Costa” in Holguin and can use this hotel as a good reference. Given that the hospitality industry in Cuba is one of the most developed, I estimate the local market potential very high; for the first year, the target revenue might be set as much as $200,000.

So, as you can see, the opportunity is really interesting. However, it may be working only in a form of partnership. First of all, due to the Cuban government regulations that restrict the local market from foreign businesses. Also, from the marketing perspective, it would be much more efficient to collaborate with a Cuban partner. So, I need such a service provider, who knows the language, customs, traditions, and cultural norms, and who could build trust and establish strong relationship with the hotel chains’ management by representing “HotSpot”.

I am ready to make initial investments in the marketing activities and guarantee you a technical support including training. We will be signing a partner agreement each year by setting the annual quota together with an aggressive commission plan. Basically, it means that if you exceed your target, you get an agreed percent of commission plus an exponentially growing bonus. More detail about the prices, commission rate, and the product you can find attached.

I am planning to be in Havana in the beginning of this April. So, please let me know before the March 15th if we could meet there to discuss our eventual partnership, of course, if you will find this proposition interesting to you.

I would be really happy, too, if you could come to Montreal to visit the company’s office and my home.

Please feel free to ask me any questions.

With respect,

Alex

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